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Production 1: Nike | Lecture Slides | CMS 4500
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The Nike commodity chain Source: Goldman and Papson (1998). Reprinted... | Download Scientific Diagram
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1 Commodity Chains and Marketing Strategies: Nike and the Global Athletic Footwear Industry Miguel Korzeniewicz, Ch. 18, pp. 163-172 (Excerpted from Korzeniewicz, - ppt download
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